BEHIND, THE NEWS BREAKS

When going beyond kitchen melodrama and family politics, television content providers need to research the setting for their shows with a fine tooth comb. When Lifeline was...

The Many Faces Of Media

Panoramic landscapes of rock formations on face of the earth are not the only structures that present the spectacle of erosion. What takes infinite centuries to change the ...

Kangana Ranaut On Her Journey In Bollywood

In a candid interview, Kangna Ranaut opens up about her journey from being a diffident outsider to becoming a poised woman of substance in Bollywood, nine years after enter...

Is Gender Sensitivity Coming Of Age In Indian Advertising?

Industry experts share their views on where Indian advertising stands as far as gender stereotypes are concerned and how much the attitude and outlook of the industry has c...

Neeraj Ghaywan’s Debut Feature Masaan, Which Won Top Two Awards At Cannes This Year, To Have Its India Premiere At The 6th Jagran Film Festival On July 1

~The Richa Chadha and Sanjay Mishra starrer is the opening film of the festival~

Mumbai, June 23, 2015: After wowing both film afi...

TECHNOLOGY AND THE MEDIA

“Give me liberty to know, to utter and to argue freely according to conscience, above all liberties”, thundered John Milton in his famous Areopagitica, his essa...

Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

“‘Dowry Calculator’ Is A New Way Of Looking At An Old Problem”: Aditya Save, Chief Marketing Officer, Shaadi.Com

Dowry, the deeply ingrained social evil, is often associated with arranged marriages. The regressive tradition has been spoken of in abundance, but occurrences of crime aga...

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...