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Thought Factory

The Many Faces Of Media

Panoramic landscapes of rock formations on face of the earth are not the only structures that present the spectacle of erosion. What takes infinite centuries to change the ...

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Gender

These Empowering Ads Were Named The Best Of #femvertising.

Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women’s lifesty...

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Bollywood

Vidya Balan: Women Are Often Judged For Their Appearances

Times are changing -both inside the film industry and outside as well. And actress Vidya Balan considers herself as an agent of that change. In a telephonic interview, she ...

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TV

True Review TV - A New Hope, Old Guard

Ek Nayi Ummeed Roshni, Life OK?s 8 pm newbie is already impressing audiences, much the same way as Mahakumbh. It?s a fresh looking show in terms of visuals, new faces share...

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Gender

Is Gender Sensitivity Coming Of Age In Indian Advertising?

Industry experts share their views on where Indian advertising stands as far as gender stereotypes are concerned and how much the attitude and outlook of the industry has c...

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Gender

Redefining Tradition

Myntra’s contemporary ethnic wear brand Anouk captures the spirit of a woman in the new ‘Bold is Beautiful’ digital campaign executed by Ogilvy and Mather...

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Trending

Hindustan Unilever Partnering With Cos Like Star, YRF, Facebook, Google To Weave Its Brands Into Their Creations

Toiletries-to-food giant Hindustan Unilever BSE 0.39 % (HUL) is partnering over a dozen content creators — from Star Network and Yash Raj Films to Facebook and Google...

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Trending

“News Is An Ocean In Which People Are Swimming In Different Directions” Aroon Purie

TV Today Network recently shut down its English news channel, Headlines Today, and replaced it with India Today Television. This new entity will now partner its Hindi news ...

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Movies

Welcome 2 Karachi

Critic’s Rating : 1.5 Star.

Cast: Arshad Warsi, JackkyBhagnani, Lauren Gottlieb.

Direction: Ashish R...

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Trending

Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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