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Business and Politics

The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

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Thought Factory

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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Trending

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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TV

So much hokum-pokum

Khalid Mohamed reviews the time-travel series JL 50, the documentary  Social Dilemma and ...

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Business and Politics

Verdict: Zero Tolerance to Drug Abuse

The Daily Eye Newsdesk reports that according to the latest IIHB survey, as high as 82% youngsters in the 18-30 year age cohor...

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Business and Politics

News Media: The End..

Geeta Datta, programmer and veteran reporter, views news broadcasting from what goes on inside newsrooms and explains why the ...

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Trending

BARC India launches Self Service Portal for Viewership Reports

Provides On-demand Access to TV Viewership & Advertising Data

India’s sole TV viewership measure...

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Trending

BARC India Scales Up Drive Against Panel Tampering

18 cases reported to Disciplinary Committee in 28 months.

Action taken against 12 channels.<...

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Trending

BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

...

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Trending

Reviving Local Journalism is the Need of the Hour

With the growth in commercial radio and television throughout the 1950s and early 1960s, arts and education pro...

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