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Partho Dasgupta on 'Television Audience Measurement – New paradigms of Change' at Elevate 2K18

Partho Dasgupta, CEO Broadcast Audience Research Council (BARC) speaks at Elevate 2K18 on some interesting and useful insights about TV watching patterns of people in India...

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Thought Factory

Elevate 2K18 – Deep Gratitude!

It was our great pleasure to welcome all our guests to Elevate 2K18 which is Asian Centre for Entertainment Edu...

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Thought Factory

The Writing is on the Wall

The year 2017 will go down in the history of the media and entertainment industries of the world as one, which was the most disruptive ever....

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Thought Factory

What’s gone wrong with TV news in India

Broadcast news has dominated as the major source of news and information across the world for over 3 decades. This was all the more possible...

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Gender

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...

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Trending

Original Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial

Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...

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Trending

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

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Trending

BARC Ratings: Bangla Channels Rise; Bhojpuri Market Sees Decline In Week 38.

In week 38 (September 19 – 25, 2015) in the Telugu market Maa TV climbed to No.2 spot this week from No.3 last week, while ETV Telugu rose to take up No.3 spot. In th...

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Trending

BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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Trending

BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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