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Alternative Entertainment

In the Golden Age of Documentaries

Documentary films have risen significantly in popularity since the turn of the century, increasing from less th...

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BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

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Thought Factory

What’s gone wrong with TV news in India

Broadcast news has dominated as the major source of news and information across the world for over 3 decades. This was all the more possible...

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Broadcasters Plan More Free Channels To Tap Rural Viewers

Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...

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Free TV Channels Proliferating: Here's Why?

With BARC’s rural data, the business sentiment for FTA (free-to-air) channels is improving. So much so that some broadcasters are now turning their pay channels into ...

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Original Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial

Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...

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A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Amitabh Bachchan To Co-Host The 9th Anniversary Episode Of The CNN-IBN Show The Week That Wasn’t

After so many years of spoofing the major news stories of the week in a humorous and entertaining manner topped with a satirical twist, CNN-IBN’s awa...

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CNN-IBN, Thumbs Up And Being Human Presents VEER Season 2 In Association With American India Foundation.

New Delhi, 29 September 2015: In an effort to unleash the inner potential of people with disabilities and provide them the best employment opportunities, <...

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