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Alternative Entertainment

23-year old Rapper Octavian wins the BBC Sound of 2019

Rapper Octavian wins the BBC Music’s Sound of 2019 poll voted by a panel of 136 critics, broadcasters and DJs, incl...

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Reviving Local Journalism is the Need of the Hour

With the growth in commercial radio and television throughout the 1950s and early 1960s, arts and education pro...

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Alternative Entertainment

In the Golden Age of Documentaries

Documentary films have risen significantly in popularity since the turn of the century, increasing from less th...

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BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

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Thought Factory

What’s gone wrong with TV news in India

Broadcast news has dominated as the major source of news and information across the world for over 3 decades. This was all the more possible...

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Broadcasters Plan More Free Channels To Tap Rural Viewers

Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...

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Free TV Channels Proliferating: Here's Why?

With BARC’s rural data, the business sentiment for FTA (free-to-air) channels is improving. So much so that some broadcasters are now turning their pay channels into ...

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Original Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial

Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...

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A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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