BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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Elevate 2K19: Over 20 speakers took stage to explore different varieties of Storytelling

Asian Centre for Entertainment Education and its flagship program The Third Eye launched its annual conclave, ELEVATE, in July 2013 as a platfo...

Goalkeepers Report 2018: ‘Young People are the Activists, Innovators, Leaders, and Workers of the Future’

Since 2000, more than a billion people have lifted themselves out of extreme poverty, says the Read More

The Alchemy of Fear, Superstition and why India should be led by a Coalition Government?

The Modi-led BJP came to power in 2014, after three decades that any political party of India got a majority in...

Harmful Agricultural Practices lead to Skewed Sex Ratios among Virginian Reptiles

Mercury contamination threatens many ecosystems worldwide. Methylmercury bioaccumulates at each trophic level a...

Theatre Festivals still in an Amorphous Stage in India

Going out on a weekend to watch a theatre play is not what comes to one's mind in India. Those who watch plays ...

The Problem of Diversity in Hollywood

Despite America, Hollywood, Kevin Tsujihara, Warner Bros. Entertainment, African Americans, Hollywood Studios, USC, Latina, Black Women, Stacy L. Smith, USC Annenberg Schoo...

Generation Z: Don't genders other than homosexuality and heterosexuality exist?

There has been a generational shift in sexuality, shows research carried out by polling company Ipsos Mori for the BBC. As confusing as this might sound to some - and at ti...

Hashtag Marketing

The past few years have seen a shift in the face of marketing, with advertisers harnessing the addictive power of social media to publicize their brand. The newest addition...