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Touch of Class

As Dimple Kapadia’s birthday approaches on June 8, film historian Dhruv Somani tracks how she has made strong fashion st...

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Those Fashion Classics

Khalid Mohamed sizes up Hollywood’s retro-chic, which continues to be the stuff that timeless fashion statements are mad...

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HIGH FIVE: Time for Some hoichoi

Starting out in 2017, the first regional OTT player in India, hoichoi, is now the world’s leading Bengali...

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Hindustan Unilever: Once trounced, twice humbled

HUL has been clearly outwitted by Sebamed’s ads. In the courts, Sebamed beat HUL 2-0,  writes Dr. Sandeep Goyal &nb...

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Behind Every Successful COVID Vaccine Is A Woman

At least in the field of vaccine development, women have shown that they are capable of delivering a safer world. More power to our new sheroes...

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The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

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What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Robots At Your Service: Tomorrow Is Here

The technological innovations in these fields seem to be well timed – just the right thing, at the right time, futuristic and safe - to u...

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Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More

Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

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