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Alternative Entertainment

Hashtag Marketing

The past few years have seen a shift in the face of marketing, with advertisers harnessing the addictive power of social media to publicize their brand. The newest addition...

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TV

UMEED INDIA: A Coze for a Cause

 “You have got to learn how to vibe alone. You can’t live your life being dependent on other sources of energy. You have the ability to be self-sufficient ...

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Gender

Why Women Don’t Run For Office


A new survey sponsored by POLITICO WOMEN, American University and Loyola Marymount University, finds that the last election in the United States of America, has mobil...

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Trending

Google's AI Future: So Impressive, It's Scary

Google this week held its developer conference for 2017, where it teased some of the brand new features coming to its products and services. What we saw on stage was undeni...

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Trending

Designers On Acid: The Tripping Californians Who Paved Our Way To The Touchscreen Universe

Ever wondered why email, trash cans, Google Docs and desktops look the way they do? The answer lies in 1960s hippie culture and LSD-taking creatives  Next time you dra...

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Hollywood

Eli Manning Headlines Tackle Kids Cancer All Stars Event

More than 500 youth and community groups joined stars from the world of sports to celebrate raising more than $250,000 as part of “Eli’s Challenge,” a cam...

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Trending

Sushant Dash: "We Speak About Issues That Plague The Nation"

Tata tea has once again launched an ad campaign under the 'Alarm Bajne se Pehle Jaago Re' thought umbrella. The new film '#ItsOk' demonstrates how simple gestures can go a ...

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Trending

Why 47 Companies Stopped Competing And Started Collaborating For Good

In 2014, my creative agency Mekanism launched a campaign in partnership with non-profit Civic Nation called It’s On Us. The intention was simple but lofty: to end rap...

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Environment

Just 500 Km's From Mumbai A Mystical Meteor Lake Awaits

Every time a long weekend rolls around, the people of Mumbai pack up and head to the same old stomping grounds in Lonavla, Panchgani or Alibaug. This year it’s time t...

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Sustainable Development

Sarah Parcak Is A Space Archaeologist. Soon You Will Be Too

To be fair, she’s not so much playing as she is demonstrating, but nonetheless, Parcak is sitting in a fancy New York restaurant and is definitely not eating her $12 ...

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