Why 47 Companies Stopped Competing And Started Collaborating For Good

In 2014, my creative agency Mekanism launched a campaign in partnership with non-profit Civic Nation called It’s On Us. The intention was simple but lofty: to end rap...

IAA Joins Hands With Laadli: Media Awards For Gender Sensitivity

The International Advertising Association (IAA) is supporting the Laadli Media Awards for Gender Sensitivity to take the national awards across South Asia. In its tenth yea...

Poojita Chowdhury: The Accidental Filmmaker

Interview With Poojita Chowdhury

Our creative director, Shiv Bhalla caught up with Poojita Chowdhury, whose film ‘Gender Bender’ has been making waves. ...

FICCI Frames 2017: In The Era Of Digitization, Integrated Newsrooms And Industry Partnerships Is The Way Forward For Newspapers

MUMBAI, 23 March, 2017: The Indian print media has long enjoyed a strong readership base and a handsome share of the advertising budget. However, with the advent of disrupt...

Ads For Thought: Six Heartwarming Commercials That Project The Changing Face Of Indian Advertising

The advertising sector in India has been showing several signs of having evolved for the better, these days. There has been a spurt of recent commercials that manage to sel...

Can Japan's ad Industry Become A Model For Gender Equality?

Shinzo Abe’s ‘womenomics’—his apparent drive to open up Japan’s workplace for women—looks set to remain a controversial topic well into ...

World No Tobacco Day 2016: WHO Appeals For Plain Packaging Of Tobacco Products.

The World No Tobacco Day is observed on May 31 every year, and this year, the World Health Organization (WHO) is calling for governments across the world to enact policies ...

Women Check Out These Gorgeous Posters Promoting Future Of Space Travel

The NASA Jet Propulsion Laboratory has released a series of stylish, imaginative
posters advertising fictional vacations in outer space. From “Experience the Mig...

Flowing With Rashmi: An Interview With The Director Of The FLO Film Festival

Rashmi Lamba is the Festival Director at the FLO Film Festival, a festival geared towards the empowerment of women. The festival explores positive portrayals of women and g...