BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

Crowded House Song Benefits Save The Children's Campaign For Refugees

Neil Finn has donated the Crowded House song ‘Help Is Coming’ to a Save the Children campaign to help refugees. The song is featured on a short film by Mat Whit...

BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

DD Ratings Increase By 58% On The Back Of New Shows –

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

CNN-IBN Goes On ‘Mission Bengaluru’

Special series on the upcoming Bengaluru Municipal Elections~

New Delhi, 14 August 2015: As the city of Bengaluru gets ready for the upcoming munic...

Mass Media / Mass Effect

There is a scene in Inside Out where Joy and Sadness, Riley’s emotions along with Bing Bong, her imaginary friend are riding literally in her train of thought when th...

The Many Faces Of Media

Panoramic landscapes of rock formations on face of the earth are not the only structures that present the spectacle of erosion. What takes infinite centuries to change the ...

Top 5 New Media/Web Platforms For Change

I recently read an article by Sean Parker, the founder president of Facebook and the man behind the revolutionary Napster,that took the music world by storm, speaking about...