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TV

Content Makeover

Television channels are known to have shrugged their shoulders at non-Hindi preferred viewers. The argument being: these eyeballs aren?t money spinners. It is indeed ironic...

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How India Is Shaping Facebook’s Strategy

Out of around 1.5 billion people who use Facebook every month, 138 million are from India. No wonder Chris Cox, Facebook’s chief product officer, chose New Delhi for ...

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Gender

Yes, Even Doctor Barbie Sends Girls the Wrong Message

The last few years have been tough ones for Barbie. Sales have declined significantly, dropping 16 percent in 2014 alone. In an effort to jumpstart the sagging brand, Matte...

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Gender

Most Toy Adverts Are ‘Sexist’ And Show ‘Narrow And Limiting’ Gender Stereotypes, Study Warns

The majority of adverts for children’s toys  are “sexist” and reinforce “narrow and limiting” gender stereotypes according...

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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NFDC Film Bazaar 2015 Closes, Marks New Beginnings_AR Rahman Did A Knowledge Series Session With Nasreen Munni Kabir

Goa, November 25, 2015: The ninth edition of Film Bazaar organized by National Film Development Corporati...

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Trending

Get Over Smartphones, Superphones Are Coming: Huawei

China’s telecommunication giant Huawei on Thursday said the next generation mobile phone called “superphone” will come out around 2020 and open ...

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TV

True Review - Television This Week: A Talking Car And Friendly Ghosts

I don?t think Maruti Suzuki could have come up with a better marketing strategy than having a sitcom driven round Alto, their No. 1 small car. Chalti Ka Naam Gadi ? Let?s G...

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Bollywood

Shilpa Shetty Kundra Encourages Women To Be Financially Independent By Associating With Best Deal TV`S Latest Proposition.

After achieving roaring success with her latest venture Best Deal TV- India’s first ever celebrity driven home shopping channel, Shilpa Shetty Kundra yet again propos...

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Health

Still More Evidence That Antioxidant Supplements Actually Increase Cancer Risk

Antioxidants have been pitched from grocery store shelves, vitamin supplement labels, and by nutritionist sketchballs for as long as I can remember. Indeed, the basic idea ...

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