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How to keep the virus at bay, now

Dr. Kishore Madhwani writes on the essentials to keep safe at this juncture of the COVID-19 virus pandemic.

MOGAÉ: JOINT VENTURE WITH VERSA

VERSA India will be a fifty-fifty joint venture between VERSA and Mogaé Consultants, owned by Sandeep & Tanya Goyal. Read More

Bond, Bollywood Bonds

Film historian Dhruv Somani, in the wake of the passing away of Sean Connery, chronicles the desi Bonds that were.

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KASHISH supports non-profits

A special fund 'KASHISH We Care' fund was set up from a portion of the money that was raised from registrations at the 2020 edition of the film...

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Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

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Vaccine Development: The Multiplier Benefits Of Blockchain

Despite the numerous advantages to using blockchain for the various stages of vaccine development and deployment enunciated above, a number of ...

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Bhanu Athaiya: Best of the Best

Film historian, Dhruv Somani, picks his 10 favourites from the vast collection  created by the late doyenne of film costu...

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India's soft power - the unrealized potential

Where does India stand in the latest rankings on leveraging its soft power, asks Amit Khanna