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BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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Trending

Life After Content Blocking

Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blockin...

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Trending

DD Ratings Increase By 58% On The Back Of New Shows –

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
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Trending

TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

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Festivals

Jagran Film Festival Calls Out To The Ad World.

Jagran Film Festival is inviting entries for the ‘Cinema of the Sellers’ section that honours the best stories that are told in the shortest span of time. The J...

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Trending

Twitter, Google Beware: Instagram Opens API For Advertisers

More than 3 years after being acquired by Facebook for $1 billion, one of the most popular social photo sharing networks is taking the first steps towards independence and ...

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Thought Factory

The Many Faces Of Media

Panoramic landscapes of rock formations on face of the earth are not the only structures that present the spectacle of erosion. What takes infinite centuries to change the ...

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Gender

These Empowering Ads Were Named The Best Of #femvertising.

Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women’s lifesty...

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Hollywood

Telly Awards Name Imagine Dragon's Cancer Charity As Winner

The Telly Awards has named Imagine Dragons’ public charity, The Tyler Robinson Foundation (TRF) as a Silver winner in the 36th Annual Telly Awards for their piece tit...

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Gender

Is Gender Sensitivity Coming Of Age In Indian Advertising?

Industry experts share their views on where Indian advertising stands as far as gender stereotypes are concerned and how much the attitude and outlook of the industry has c...

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