TV industry heading for a rating-dark period

The television broadcast industry is heading for a rating-dark period. While the door will shut for TAM Media Research, BARC?s entry will possibly happen in April this year...

DOORDARSHAN’S DAY OUT

The Republic Day weekend was a revelation of sorts. On Sunday night, Life OK telecast a superlative awards night -- Life OKScreen Awards 2015 and on Republic Day, the parad...

NETWORK18 & ORF INITIATIVE – THE INDIA – US DIALOGUES

~Setting the Agenda for a strategic partnership between two great democracies~

New Delhi, January 2015: In the lead up to President Obama&...

Entertainment Education Shows

Entertainment-Education is the process of purposely designing and implementing a media message to both entertain and educate. This is done to increase audience members??kno...

IBN7s' MAHA Programming On Magh Mela 2015

New Delhi, 2^nd January 2015: IBN7 brings to its viewers the most comprehensive programming on one of the biggest annual religious even...

TV Today

Over the last year, 2014, I spent many days meeting with programming executives from the various leading networks of India. From all these talks, varying from the programmi...

Programming trends that ruled TV in 2014

Producers and broadcasters are now adopting an international style of programming with finite shows that last for a certain time period and deal with concepts that do not n...

Shekhar Gupta’s Mediascape to launch TV, digital, print products

Editor-turned entrepreneur Shekhar Gupta is gearing up to launch products for television, digital and print media under his company, Mediascape Pvt. Ltd. Gupta, who was edi...

“You should never underestimate the power of good writing”: Namit Sharma

Utilising his 15 years of experience across genres, he has created great programming for Zee TV. From broadcasting to content generation, it’s an amalgamation of seve...