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Hindustan Unilever Partnering With Cos Like Star, YRF, Facebook, Google To Weave Its Brands Into Their Creations

Toiletries-to-food giant Hindustan Unilever BSE 0.39 % (HUL) is partnering over a dozen content creators — from Star Network and Yash Raj Films to Facebook and Google...

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Technology Matters!

Technology has been heralded as the tool that will expedite the entire evolutionary process of human beings. Technology has boomed over the last 40-45 and has taken over mu...

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TECHNOLOGY AND THE MEDIA

“Give me liberty to know, to utter and to argue freely according to conscience, above all liberties”, thundered John Milton in his famous Areopagitica, his essa...

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Tech Trek: Themes of Technological Influence in Cinema

Like the ever-present air, we live and breathe technology. Despite our excessive dependence on the array of media at our disposal, we take our options for granted. Neverthe...

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Internet Browsing Habits Among Indian Children Are Worrisome & Alarming!

If the problem with pre-Internet era was scarcity, then the concern with today’s Internet era is abundance – an overflow of information and data which has no en...

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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Women Take Center Stage At Milken Conference

At the 18th annual Milken Institute Global Conference held at the Beverly Hilton HOTEL IN Beverly Hills on April 26, women took center stage. Throughout the event, conferen...

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Salman Khan Wishes To Donate For Nepal Earthquake Only Through Right Channels!

The actor who has one of the biggest charity foundations in the country says that he will do his bit for the Nepal calamity…Rumours about Salman Khan’s charity...

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Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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Manisha Koirala Cautions People About Donating For Nepal Victims!

The actress has sent out an open letter on her Facebook account warning people against fraud. Read on to find out what she has to say… The tragic earthquakes in Nepa...

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