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Second Innings: MS Dhoni

It was an unforgettable sunset at 19:29 hours on Independence Day, writes Sandeep Goyal, Read More

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

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Reignmen: Salman, Aamir & Shah Rukh Khan

Khalid Mohamed on why Salman, Aamir and Shah Rukh Khan have continued to reign in Bollywood through three decades.  

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The Khan Syndrome: Are we ready for a New Kind of Hero?

Admit it. We all need a hero - someone whom we can look up to, admire and believe that he represents the zeitge...

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BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

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Media Konnect co-curates Vivo #OnTheGo for IPL fans

As a part of Vivo Indian Premier League 2018, Hotstar...

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Preity Zinta Takes A Stand On Women Safety

Bollywood actress and businesswoman Preity Zinta delivers a powerful message on woman safety at an event recently. She was invited as the chief guest at the event. The IPL ...

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Preity Zinta Delivers A Powerful Message On Women Safety At An Event

6MNPreity Zinta is an actress, a businesswoman and someone who puts across her views fearlessly and this might be the reason a lot of woman and even men look up to her when...

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The Allure Of Ads

Commercials that mirror society and its idiosyncrasies are part of the prime time watch Stephen Leacock once famously defined advertising as the science of arresting the hu...

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