Brand Biden: Old, but likeable & trustworthy

Dr. Sandeep Goyal tells about Ipsos, the market research agency that ran a brand check on Mr. ...

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Question of Age: The believe-it-or-not pluck of Chunibala Devi

Khalid Mohamed writes on the uncanny story of Chunibala Devi, who at the age of 80 portrayed the tetchy yet lovable village gr...

Designed by Desitiny: Pierre Cardin

Humra Quraishi says Pierre Cardin is perhaps the oldest surviving fashion designer, himself designed by destiny - he turns 98 ...

As the neem tree fell… The delivery boy came up!

Humra Quraishi  tells the story of Zeb... a young unemployed boy, who gave birth to his n...

Brotherhood of man and woman

Amit Behl walks us through the huge impact that the COVID-19 crisis has had on the film and television industry and how the fr...

There she goes… changing gears and riding bikes!

Riding motorcycles have always been the ‘men’ thing. Yet, in the last few years women have taken over to change the concept as a ge...

Cintaa’s ActFest is a Tribute to the Artiste

World’s first festival for the actors, by the actors.

On February 15 and 16, 2019 actors wi...

In the Eye of a Storm

Three Pines is the magical village Canadian writer Louis Penny has created as a setting for her novels featuring the cop Armand Gamache. Her be...