Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

An Unwatchable Boy

Khalid Mohamed reviews the web series A Suitable Boy and Mirzapur 2, streaming on Netflix and Prime Amazon Video respectively....

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Vaccine Development: The Multiplier Benefits Of Blockchain

Despite the numerous advantages to using blockchain for the various stages of vaccine development and deployment enunciated above, a number of ...

Horror Unmasked

Film historian, Dhruv Somani, recounts the believe-it-or-not real-life story of Ajay Agarwal, who became the face of Bollywood...

Robots At Your Service: Tomorrow Is Here

The technological innovations in these fields seem to be well timed – just the right thing, at the right time, futuristic and safe - to u...

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

Meet the Raging Bull

Khalid Mohamed reviews Scam 1992: The Harshad Mehta Story, Ginny Weds Sunny and High – the latest fare on streaming plat...