Broadcasters Plan More Free Channels To Tap Rural Viewers

Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...

Free TV Channels Proliferating: Here's Why?

With BARC’s rural data, the business sentiment for FTA (free-to-air) channels is improving. So much so that some broadcasters are now turning their pay channels into ...

Original Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial

Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...

True Review Television - Documentaries, In Search Of A Platform

An Oscar recognition for a documentary is a win-win situation, in most parts of the world. Though news channels pick up human interest stories and flash them predominantly ...

True Review Television - New Beginnings, New Content

It’s been a week of new shows and annual shows showcasing a makeover. The weekend marked endings and a beginning. Monday night too signaled a beginning.

Satur...

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

Amitabh Bachchan To Co-Host The 9th Anniversary Episode Of The CNN-IBN Show The Week That Wasn’t

After so many years of spoofing the major news stories of the week in a humorous and entertaining manner topped with a satirical twist, CNN-IBN’s awa...

CNN-IBN, Thumbs Up And Being Human Presents VEER Season 2 In Association With American India Foundation.

New Delhi, 29 September 2015: In an effort to unleash the inner potential of people with disabilities and provide them the best employment opportunities, <...