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Business and Politics

Hindustan Unilever: Once trounced, twice humbled

HUL has been clearly outwitted by Sebamed’s ads. In the courts, Sebamed beat HUL 2-0,  writes Dr. Sandeep Goyal &nb...

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Powerful People

Right at the Centre: Anuradha SenGupta

Anuradha SenGupta’s introduction of herself as a professional, best summarizes her writes Aparajita Krishna  Read More

Trending

How To Protect Intellectual Property

For blockchain technology to take off in the management of IP design rights and copyrights, there would be a need to an agreed and internationa...

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Thought Factory

Easy Riders

Rumi Taraporevala narrates his adventures on two-wheelers with his buddies down the roads of M...

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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Sustainable Development

Robots At Your Service: Tomorrow Is Here

The technological innovations in these fields seem to be well timed – just the right thing, at the right time, futuristic and safe - to u...

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Business and Politics

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

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Health

Office Pods and the new normal

Dr Anurag Yadav wonders if the employers making policies to work from home, will reduce travel...

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Business and Politics

Avoidable: The 'ageism' bias

With all that is being written in the media these days about ageism, I should not (actually could not) have done all that I did over the years,...

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Business and Politics

Brotherhood of man and woman

Amit Behl walks us through the huge impact that the COVID-19 crisis has had on the film and television industry and how the fr...

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