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Thought Factory

Celebrity Circus and Media

Andy Warhol famously said that everyone in the world would be famous for fifteen minutes.

Hyperbole per...

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Jagran Cinema Summit - a step towards the future of cinema

Mumbai, September 15, 2017: Renowned filmmakers, marketers and distributors all gathered today sharing their insights on the future of cinema at the first ...

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Why 47 Companies Stopped Competing And Started Collaborating For Good

In 2014, my creative agency Mekanism launched a campaign in partnership with non-profit Civic Nation called It’s On Us. The intention was simple but lofty: to end rap...

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How Bollywood And Its Marketers Lulled Indians Into Obsessing Over Talentless Star-Kids

Like a good section of Indians, I know all that is to be known about the Kapoor babies. Incessant media reports have, after all, kept us all abreast of the lives of several...

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The Wait Is Over! Meet The Winners Of Tangerine’s “Capture Your City” Photo Contest

~ The National Level Photography Contest organized for Press Photographers received nearly 200 applicants across 13 cities in India ~ Read More

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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Twitter, Google Beware: Instagram Opens API For Advertisers

More than 3 years after being acquired by Facebook for $1 billion, one of the most popular social photo sharing networks is taking the first steps towards independence and ...

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Thought Factory

Technology Matters!

Technology has been heralded as the tool that will expedite the entire evolutionary process of human beings. Technology has boomed over the last 40-45 and has taken over mu...

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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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