Technology, The New Value Add-On

Just as channels and producers are exploring new content, so too television screens are taking on a new look most of the time. What leaps out of the screen is a barrage of ...

MILESTONES, MAHA EPISODES AND TWISTS

Code Red?s 100 episode milestone is worth taking note of. Pitched against the 10 pm to 11 pm saas-bahu sagas, the channel stuck its ground and kept it going. While any othe...

2 day literature carnival Lit o Fest bids goodbye

~ Eclectic mix of personalities such as Gulzar saab, Hariharan, Dr Jaspinder Narula, Radhakrishnan Pillai and many others soak in the infectious vibe ~

Mum...

PRIMETIME?S MAHA GAMECHANGER

Life OK?s channel driver Mahakumbh- Ek Rahasaya, Ek Kahani, is a unique challenger to the saas-bahu sagas at primetime. Grabbing eyeballs on weekdays at 8 pm, the supernatu...

WATCH OUT FOR MAHA ACTION

What?s interesting on television is the presence of authentic firang actors playing firang roles. Earlier, Tom Alter was invariably cast as the foreign hand in Hindi films;...

Mahakumbh: Game Changer of 2015

The end of 2014 has marked a few closures of shows and the beginning of new shows which will go into 2015 with an established viewership. As mythological shows have a beari...

Indigenous Daredevilry Dance Show

Just three years old and Life OK has proved itself as a channel with an edge, a spin and loads of out- of- the- box programming. It?s doing a great job with its content mix...

A Moment For Sony Pal

Sony Pal has used an old marketing tool which was common in Bollywood in the 1980s. The most widely cited context is Subhash Ghai?s Hero which was a launch vehicle for Jack...

Life OK: The Challenger

Television viewers in India  are now jostling each other for the remote and couch space to watch their preferred show at prime time i.e.: 8pm to 11pm. With Star Plus, ...