Jennifer Hudson Stand Up To Cancer

Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation, and Genentech, one of the world’s leading biotech companies, have joined forces with GR...

Jeff Bridges Fronts Will Rogers Institute Theatrical Fundraising Campaign

The Will Rogers Institute (WRI) is proud to announce Jeff Bridges, star of upcoming science fiction film, The Giver, as its 2014 Summer Theatrical Fundraising Spokesperson....

Viola Davis Helps Raise $4.5 Million To Fight Childhood Hunger In America

The Safeway Foundation and the Entertainment Industry Foundation (EIF) have announced they have raised more than $4.5 million in support of Hunger Is, a joint charitable in...

What's In Kelly Ripa's Bag?

Kelly Ripa is shopping to save lives as she fills up her bag with designer deals that will contribute to the cure for ovarian cancer. Ripa, one of the most renowned hosts i...

Champion Big Wave Surfer Maya Gabeira Stars In New Oceana PSA

To celebrate World Oceans Day on June 8, Oceana, the largest international ocean conservation organization, released a new public service announcement (PSA) starring Brazil...

Marcia Cross Stands Up Against Prostate Cancer

The Safeway Foundation and Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), have collaborated again to re-launch their public service ca...

New Global Centers in Nigeria and India Partner with Hollywood for Social Impact

India’s Bollywood and Nigeria’s Nollywood film industries are leveraging the power of entertainment in an effort to prevent disease and improve the quality of l...

WORLD’S LARGEST FILM INDUSTRIES USING ENTERTAINMENT TO IMPROVE LIVES

New Global Centers in Nigeria and India Partner with Hollywood for Social Impact:

LOS ANGELES, November 1, 2013 — India’s Bollywood and...