BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

Celebrity Circus and Media

Andy Warhol famously said that everyone in the world would be famous for fifteen minutes.

Hyperbole per...

Jagran Cinema Summit - a step towards the future of cinema

Mumbai, September 15, 2017: Renowned filmmakers, marketers and distributors all gathered today sharing their insights on the future of cinema at the first ...

Why 47 Companies Stopped Competing And Started Collaborating For Good

In 2014, my creative agency Mekanism launched a campaign in partnership with non-profit Civic Nation called It’s On Us. The intention was simple but lofty: to end rap...

How Bollywood And Its Marketers Lulled Indians Into Obsessing Over Talentless Star-Kids

Like a good section of Indians, I know all that is to be known about the Kapoor babies. Incessant media reports have, after all, kept us all abreast of the lives of several...

The Wait Is Over! Meet The Winners Of Tangerine’s “Capture Your City” Photo Contest

~ The National Level Photography Contest organized for Press Photographers received nearly 200 applicants across 13 cities in India ~ Read More

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

Twitter, Google Beware: Instagram Opens API For Advertisers

More than 3 years after being acquired by Facebook for $1 billion, one of the most popular social photo sharing networks is taking the first steps towards independence and ...