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United Technologies Announces ‘Citizens For The City’ Project And Neighbourhood Improvement Partnership Challenge

  • Up to INR One Crore to be offered as grants to citizen groups to deliver localized neighbourhood improvement pilot

    BENGALURU, May 7, 201...

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Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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Ad Council Turns To Google, ‘Social Influences’ For Creators For Good Campaign

Whether it be Bono’s RED campaign to fight AIDS or Sarah McLachlan’s public service announcements about preventing animal cruelty, celebrities have long helped ...

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60 Powerful Social Issue Ads That’ll Make You Stop And Think

We’ve seen some great public service campaigns recently which made us wonder – why not do posts on the best ones in the last couple of years? We scoured the int...

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Traditions, Society And Healthcare- Taking A Look At Community Health Issues

It was a cool afternoon in the winter of 1990. We were walking toward a remote village on a dirt road through a forest. It was a voyage of delightful discovery of flora...

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TRADITION - BOON OR BANE

Tradition is a word that almost all Indians have grown up hearing. "India is a land of tradition", "our traditions date back to the earliest forms of civilisation", are jus...

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Digital India To Get a CSR Boost

Most of the Indian companies have been undertaking social initiatives proactively, driven by a desire to give back to the society. With a concerted approach, it is possible...

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TV Industry To Touch Rs 975 Billion In 2019: FICCI KPMG Report

There is some good news for Indian broadcasters, who even after digitisation of phase I and II cities, have not been able to reap its full benefits. According to the ?FICCI...

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“Broadcasters Need To Stop Relying On Advertisers For Revenue”: Sameer Nair

Broadcasters need to stop relying solely on advertisers as their main source of revenue. Moreover as digitisation reaches the third phase, it is imperative to for them to c...

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Water Now Gathers Huge Support For UN World Water Day

Water Now, a Cause Brand created by renowned philanthropic producer David Clark and in partnership with UN-Water’s World Water Day, today announced the overall social...

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