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BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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Thought Factory

SUSTAINABILITY V/S EYEBALLS

It’s incredibly shocking when in the midst of a serious discussion among family and friends about what one can do to make our world a better place to live in for all,...

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Trending

DD Ratings Increase By 58% On The Back Of New Shows –

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
...

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Gender

A New Ratings System Will Assess Schooling For Girls Worldwide

An advocacy group set up by Nobel Peace Prize winner Malala Yousafzai and Foreign Policy Magazine are launching an annual index to assess the availability and quality of ed...

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Top 5

Mass Media / Mass Effect

There is a scene in Inside Out where Joy and Sadness, Riley’s emotions along with Bing Bong, her imaginary friend are riding literally in her train of thought when th...

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Top 5

BEHIND, THE NEWS BREAKS

When going beyond kitchen melodrama and family politics, television content providers need to research the setting for their shows with a fine tooth comb. When Lifeline was...

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Movies

True Review Movie - Pixels

Cast: Adam Sandler, Pixels, Peter Dinklage, Pac Man, Aliens, Chris Columbus, Kevin James, Michelle Monaghan.

Directio...

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Thought Factory

Of A Biased Media, Yakub Memon And Baby Crows!

So as I walked into the elevator that would take me to my apartment on the 7th floor after work last evening, in walked with me a lady well over 75 years of age.

I ...

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Gender

Women’s World Cup Ratings Beat NBA, NHL.

The final between Japan and the U.S. at the Women’s World Cup on Sunday was the most-watched soccer event in American television history. Drawing 25.4 million viewers...

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TV

True Review TV - Sacrificed On The Altar Of Trps

Once when I was reading a canine breeder?s handbook, I was appalled at the author?s suggestion that if a new born Dalmatian pup doesn?t show a spot within three days, it mu...

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