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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

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Trending

E LOUNGE UNWIND WITH Dwayne Johnson – ‘The Rock’

In this special episode of CNN-IBN’s weekend entertainment show E Lounge Unwind, watch Dwayne Johnson – ‘The Rock’ talk about his u...

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Trending

Beach Reading (And More)

Last year, there was only one book on my summer reading list that you could reasonably call a beach read. This year I tried to pick a few more things that are on the lighte...

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Gender

“‘Dowry Calculator’ Is A New Way Of Looking At An Old Problem”: Aditya Save, Chief Marketing Officer, Shaadi.Com

Dowry, the deeply ingrained social evil, is often associated with arranged marriages. The regressive tradition has been spoken of in abundance, but occurrences of crime aga...

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Hollywood

Cinema Against AIDS Raises Over $30 Million

The 22nd annual Cinema Against AIDS gala raised more than $30 million last week in support of amfAR, The Foundation for AIDS Research, and its pursuit of a cure for HIV/AID...

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Bureaucracy Continues To Plague Indian Pubcaster Prasar Bharati

Today, most of the Doordarshan (DD) Kendras and AIR Stations are without Station Directors, which is the major cause for poor content and crash in TV audience of DD. The dy...

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Trending

Zee Melt 2015: Measurement Challenges And Techniques

In the session organised by BARC India, speakers from Médiamétrie, Mark Data, Nielsen Asia Pacific and William McKenna & Associates, discussed and debated...

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Gender

The Film By Two Women That Has Wall Street Talking

Hollywood hasn’t released a notable female-led film set on Wall Street for 27 years. Not since Mike Nichols’s 1988 comedy Working Girl—starring Melanie Gr...

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Environment

Here's Why Dolphins Continue to Die in the Gulf of Mexico

Researchers say they've now firmly connected the high rates of dolphin deaths seen in the northern Gulf of Mexico to the 5-year-old Deepwater Horizon oil spill, which damag...

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Trending

H&R Johnson: A Story of Solutions

YouTube has been abuzz with videos on physically-challenged and differently-abled people who fought the odds and emerged stronger. At first, these made people moist-eyed; b...

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