I Want To Live Life By ‘Doing Nothing’

A bit of a late realization, but a self-discovery nevertheless arrived at after much introspection, writes Dr. Sandeep Goyal <...

Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

BOLLYWOOD FIGHTS BACK!

Bollywood has come together to seek redress against the irresponsible, derogatory and defamatory reporting by Times Now and Re...

From Activism to Slacktivism

Amit Khanna writes that even as hundreds of millions wake up to a good morning message from friends and family, an equal if no...

Just Carry on: Ebrahim Alkazi

Aparajita Krishna walks you through the life and times of Ebrahim Alkazi; also what it was, that he meant to Indian Theatre.

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