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Sustainable Development

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

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TV

Another Game Changer, Mr Bachchan

In 2000, Amitabh Bachchan took a giant stride on to the small screen with Kaun Banega Crorepati. His TV debut was signaled as a first for Bollywood on TV. Now, 14 years lat...

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Sustainable Development

Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...

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Sustainable Development

A mobile-based rural distribution network

Ramilaben Parmar, a farm labourer in Rasnol village in Gujarat’s Anand district, is elated. She has just bought a new sewing machine worth Rs.10, 000 for her daughter...

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Trending

Marketing In The New Matriarchy: Women Have Never Had It So Good

The Rise of Feminine Values in Society Is Creating Better Marketing As women have increased their economic power in society and taken on more and more leadership roles &mda...

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Hollywood

Maleficent Shows Strength of Female Audiences at Box Office

“Maleficent” rode “Frozen’s” coattails to a decisive victory at last weekend’s box office, analysts say. More than any other Hollywood p...

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Hollywood

Live Nation And The American Cancer Society Join Once Again To Raise Charity Funds

From now until Friday, Oct. 31, Live Nation Entertainment will work once again with the American Cancer Society to promote awareness about cancer issues and raise much-need...

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Sustainable Development

First Nations Development Institute Awards $400K To 12 Native Food-System Projects

First Nations Development Institute announced June 3 that it is divying up $400,000 in grant awards to 12 Native organizations. The grants, made possible by the W.K. Kellog...

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Hollywood

Lady Gaga Launches Ultimate Meet-And-Greet Experience For Charity

Do you live and breathe all things Gaga? If Only, an experiential marketplace that donates a portion of its proceeds to charities, is offering The Ultimate Little Monster E...

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Sustainable Development

It is obvious why farming is dying

The euphoria in the stock markets, after a strong mandate for Narendra Modi, hogs the national headlines. Unfortunately, the loud cries of wailing farm widows have been los...

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