Hashtag Marketing

The past few years have seen a shift in the face of marketing, with advertisers harnessing the addictive power of social media to publicize their brand. The newest addition...

Ringing in Janmashtami

India is a colourful nation, with a variety of rituals and celebrations spread across the land. Every month has some or the other ‘auspicious’ day, that has evo...

Absurdist Humor with a tinge of Ambition

Years before American Idol and America’s Got Talent, America had an uncanny amateur talent show called ‘The Gong Show’. Chuck Barris was the creator of th...

Opening Minds about Open Defecation

Open defecation, although, is on a decline worldwide, it is still widely practiced by 950 million open defecators in the world, 569 million of which are in India.

T...

Handmaid’s Tale: A Handcrafted Foreboding

Ever pictured what the future would look like? We all do. Or rather, we all visualize fleeting scenes of happy days being unrolled and harmony for mankind with flying cars ...

The hills, they are burning elsewhere too…

Can you imagine a world without any shops or cars? Where the streets are empty except when a herd of people shouting slogans pass by the town square twice every day. A shor...

Salim Asgarally’s latest offering - Innovative Idea’s Inked (III):

Sustainability, Entrepreneurship and Fashion & Design are its key deliverables to young India.

I’ve heard many of Salim’s c...