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Search ResultBollywood Rebooted
Authentic, the one word, which describes Diljit Dosanjh better than any other, writes Dr Sandeep Goyal
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The brand mascot who walked the talk
He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...
Read MoreWhen Maradona beat Dolce & Gabbana
Asked to name his starting XI in 1990, Argentina’s manager Carlos Bilardo had famously said, “Maradona, and 10 others,” wr...
Read MoreOf surrogate ads and liquor brands
A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...
Read MoreWhat’s next Dr Sandeep Goyal?
The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...
Read MoreGood cricket but the joie de vivre is missing
Yuzvendra Chahal’s fiancee Dhanashree Verma cheering at RCB games has been amongst the most uplifting moments of the Dubai IPL, writes
Scaling 200+ & the Sixer
This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...
Read MoreBadshah: On the mat
The recent controversy over rapper Badshah, allegedly buying likes and views opens up the debate over fake followers on social media once more,...
Read MorePivotal, Not Seminal: Indian Matchmaking
Since its release a couple of weeks back, Indian Matchmaking, has raced to the top of the charts for Netflix in India, writes Dr Sandee...
Read MoreScaling 200+ & the Sixer
This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...
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