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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Alternative Entertainment

Black-and-white in colour

Khalid Mohamed recounts his emotional-laden encounter with the legendary French multi-media artist, Jean-Paul Goude, on a cham...

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Alternative Entertainment

My city, my friend

Khalid Mohamed in a chat fest with Harshad Rajadhyaksha, Chief Creative Officer at the Ogilvy ad agency, on his passion for st...

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Gender

United Colors Of Benetton Bets Big On Femvertising

A look at the brand's new spot titled #UnitedByHalf, which promotes equality of the genders. 'Gender Equality' seems to have grabbed the limelight lately with several brand...

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Trending

Rewind 2015: Indian Ads That Made News This Year

The year 2015 had its fair share of popular and controversial ad campaigns. From brands like Kalyan Jewellers who were forced to pull down their creatives after facing onli...

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Bollywood

Why Sonakshi Sinha Is The Perfect Face Of Women Empowerment…

There’s a lot done to promote the cause of women empowerment; from videos to ad campaigns to awareness conferences. Though these initiatives have their hearts in the ...

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