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Business and Politics

BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

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Trending

TRENDING: GAUTAM SINGHANIA CELEBRATES 100 YEARS OF RAYMOND

An unforgettable evening at the Atelier celebrated Raymond’s 100-year legacy with The Chairman’s Collection—curated by Nisha ...

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Thought Factory

THOUGHT FACTORY: SUPERSTARS CAN'T SAVE FAILING FILMS

"Big budgets, bigger stars, and colossal failures—Indian cinema’s crisis lies not in its cast but in sidelined storytellers, as aud...

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Business and Politics

BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?

As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indi...

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Bollywood

BOLLYWOOD: BOLLYWOOD’S LYRICAL JOURNEY....

Yesterday, heartfelt. Today, heartattack!! Monojit Lahiri investigates the lyrical shift in Bollywood, exploring how soulful p...

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Business and Politics

BUSINESS: B2B2C2P - THE REAL ADVERTISING DILEMMA

Advertising's evolving landscape is driven by tech disruption, founder egos, and changing media dynamics. Can agencies adapt or risk obsolescen...

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Thought Factory

THOUGHT FACTORY: CELEBRITIES AND RIGHT TO PRIVACY

From Mystique to Masses: How Modern Media Transformed Stardom into Spectacle. Monojit Lahiri explores the vanishing allure of ...

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Kaleidoscope

KALEIDOSCOPE: THE RISE OF BOBA TEA TO GLOBAL SUCCESS

"Boba Mania: How a Taiwanese Tea Treat Took the World by Storm – A Playful Look at the Global Craze for Tapioca Pearls, Trendy Café...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Business and Politics

POLITICS: THE DISTURBING RISE OF LYNCHING

How many more lives will be taken in the name of beef? The unchecked violence, fuelled by communal hatred and political backing, demands immedi...

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