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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.

Frank and Fearless

Film historian Dhruv Somani assesses the yesteryear success story of the gossip-packed monthly magazine Stardust.

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You’ve come a long way – Baby!

Monojit Lahiri reviews Shobha De’s Lockdown Liaisons and gives it a thumbs up!

Firs...

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STARFARE-FILMDUST: A Flashback

Aparajita Krishna recalls the magical times of film magazines and the gossip about film stars they carried, through the voices...

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Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

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The Indian Screen: Myth and Reality

Farrukh Dhondy traces the evolution of Indian storytelling from early days, when stories travelled by word-of-mouth, to now, a...

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Stay safe, ignore alarming news-spreaders

An update by Dr Kishore Madhwani on the pandemic situation in India and globally

As Corona positive cases increase across the globe, our only weapo...

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Desperately Seeking Kim

Film historian Dhruv Somani, tracks down Kim who had vanished from the Bollywood scene, for an exclusive, freewheeling chat-fe...

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Against all odds

Film historian, Dhruv Somani, takes you right into the storm of Bollywood’s films revolving around natural and man-made ...

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