BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

Elevate 2K18 – Deep Gratitude!

It was our great pleasure to welcome all our guests to Elevate 2K18 which is Asian Centre for Entertainment Edu...

Do We Know What Our Children Want?

"There's always room for a story that can transport people to another place."

J.K. Rowling

Over the last one century or so, ordin...

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

BARC India To Launch Rural Data From Week 41

BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decid...

BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

Do We Know What Our Children Want?

"There's always room for a story that can transport people to another place."

J.K. Rowling

Over the last one century or so, ordin...