BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?

From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often...

TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

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My city, my friend

Khalid Mohamed in a chat fest with Harshad Rajadhyaksha, Chief Creative Officer at the Ogilvy ad agency, on his passion for st...

Abhishek Banerjee and Anmol Ahuja: No Stopping this Casting Duo

“Casting is 65 percent of directing”, said John Frankenheimer, the four-time consecutive Emmy Award winning American film and television director. Casting is a ...

Badrinath and his Dulhania and their Clean City Initiative

Varun and Alia made their Bollywood debut together and have done three films together until now – Student of the Year, Humpty Sharma Ki Dulhania and Badrinath Ki Dulh...

Ranbir Kapoor Urges Millennials To LIVE OPEN With The New Macroman M-Series & Macrowoman W-Series

Mumbai, 17th July 2017: The millennial is not just...

Jagran Film Festival Calls Out To The Ad World.

Jagran Film Festival is inviting entries for the ‘Cinema of the Sellers’ section that honours the best stories that are told in the shortest span of time. The J...

Parampara Shows Even Men Can Cook

Conceptualised by BBDO India, the #MenInKitchen campaign for Parampara Expert Masala Mix shows how easy it is to prepare complicated dishes General Mills’ Parampara, ...