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ALTERNATIVE ENTERTAINMENT: THE MUSICALITY OF NARRATIVE FILM
0 - Bollywood
BOLLYWOOD: BOLLYWOODS SHAKY AFFAIR WITH THE KISS?
0 - Thought Factory
THOUGHT FACTORY: A CLOSE ENCOUNTER WITH BELA BHATIA
0 - Business and Politics
POLITICS: THE SYSTEMATIC TARGETING OF MINORITIES
0 - Gender
GENDER: A VOICE OF DEFIANCE AND REFLECTION
0 - Powerful People
POWERFUL PEOPLE: CINEMA, ART AND REVOLUTION
0 - Thought Factory
THOUGHT FACTORY: CELEBRITIES AND RIGHT TO PRIVACY
0 - Business and Politics
POLITICS: A NATION AT CROSSROADS AND APATHY
0 - Gender
GENDER: HOW PATRIARCHY SILENCES RESISTANCE
0 - Kaleidoscope
KALEIDOSCOPE: BRIDGING THE SACRED AND THE ARTISTIC
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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!
"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More
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BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?
In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...
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IS IT TIME TO RECONSIDER THE TERM BOLLYWOOD?
Monojit Lahiri does a close–up of this tricky issue and reaches out to the readers now for a solution to the word Bollyw...
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THE ‘ARRE O SAMBA’ SAGA
Monojit Lahiri does a flashback to the iconic Arre O Samba Saga and revisits the biggest hit of Indian cinema Sholay!
Soon Consumers Will Be Regulators…
A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...
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