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FESTIVALS: IMMORTALISING BIMAL ROY’S CINEMATIC LEGACY
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BUSINESS: THE BIG DADDY OF THE BIG IDEA!
0 - Powerful People
POWERFUL PEOPLE: PATHBREAKING JOURNEY OF STORYTELLING VISION
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KALEIDOSCOPE: WHY DON’T THEY GET IT?!
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POWERFUL PEOPLE: FROM CRIME REPORTING TO FICTION
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POLITICS: INNOCENCE LOST IN A BARBARIC WORLD
0 - Gender
GENDER: A SHAKEN CITY AND NATION
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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!
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FESTIVALS: SMALL WITH A BIG HEART!
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POLITICS: THE DISTURBING RISE OF LYNCHING
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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!
"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More
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BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?
In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...
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IS IT TIME TO RECONSIDER THE TERM BOLLYWOOD?
Monojit Lahiri does a close–up of this tricky issue and reaches out to the readers now for a solution to the word Bollyw...
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THE ‘ARRE O SAMBA’ SAGA
Monojit Lahiri does a flashback to the iconic Arre O Samba Saga and revisits the biggest hit of Indian cinema Sholay!
Soon Consumers Will Be Regulators…
A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...
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