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FROM COPY LINES TO CROP LINES: ARTI DWARKADAS

Vinta Nanda speaks to Arti Dwarkadas about her journey from advertising to organic farming, her debut book Two Ban...

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HOUSEFULL WITHOUT AUDIENCES: THE BOX-OFFICE ILLUSION

When marketing noise replaces footfalls and perception trumps participation, Indian cinema risks hollowing itself out. The growing gap between ...

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RETROSCOPE: MIRACLE AND ‘THE CURSE’ OF JAI SANTOSHI MAA

Khalid Mohamed looks back at 1975, the year of Sholay and the miraculous success of Jai Santoshi Maa and its aftermath — a cinematic cont...

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THOUGHT FACTORY: MOVIE MAGIC DEFEATS ONLINE NOISE

Rajinikanth’s Coolie: When Sheer Movie Magic Trumps Noise (and Logic)

Everyone want...

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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

ANKUR: THE SAPLING OF PARALLEL HINDI CINEMA

“In the early 1970s, a new class of population was emerging in India, which had started to get rid of the legacy of the past and reboot t...

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Ballavpurer Roopkatha: A Director In-charge

Satyabrata Ghosh distinguishes between an assembly line process aimed to gain eyeballs from that, which enables cinema to rema...

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The Indian Screen: Myth and Reality

Farrukh Dhondy traces the evolution of Indian storytelling from early days, when stories travelled by word-of-mouth, to now, a...

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Frankly Speaking

Film historian Dhruv Somani, tracks down Ranjeeta, who had wowed the audiences with major hits like Laila Majnu, Ankhiyon ke J...

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Work From Home: The Perfect Opportunity

Anupama Mandloi explores WFH business models of Stanhope Garden Gourmet Bakes, Home Food Studio and Whimsical Baker and brings...

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