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Are you woke?

Just like the rest of you, I’ve also been sitting at home, working when possible and consuming news on television, social media and the occasional newspaper, which ge...

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COVID-19: What it means to Business - Part 3

In continuation of a three part series on COVID Survival Guide for businesses, especially small businesses/startups by Alok Jagdhari Read More

How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

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BARC India launches Self Service Portal for Viewership Reports

Provides On-demand Access to TV Viewership & Advertising Data

India’s sole TV viewership measure...

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Of Optics and Opportunism

“We are not to empathise anymore with human pain if it inconveniences entrenched power structures and the politics of privilege. Ever...

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BARC India Scales Up Drive Against Panel Tampering

18 cases reported to Disciplinary Committee in 28 months.

Action taken against 12 channels.<...

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BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

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UN recommends only one hour of screen time for kids under 5

The World Health Organization, in a recent campaign stated that toddlers should spend no more than 60 minutes passively watching a screen every...

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11 years and zero prosecutions: Justice, a forsaken promise in Kashmir

The Jammu Kashmir Coalition of Civil Society (JKCCS), a human rights organisation in the state, has compiled the data of 108 cases of ...

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Sex selective abortions lead to gender ratio distortions in 12 countries

According to a recent global study published in the journal Proceedings of the National Academy of Sciences, abortions based...

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