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Brand Biden: Old, but likeable & trustworthy

Dr. Sandeep Goyal tells about Ipsos, the market research agency that ran a brand check on Mr. ...

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Mission Possible

Dr. Kishore Madhwani writes on the largest vaccination programme in the world, which kickstart...

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Short-changed in life

Film historian, Dhruv Somani, recollects the tragic story of the charismatic star Priya Rajvansh, who if she were alive would ...

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Is Conscious AI & Smart Robots Possible?

Even the most advanced Artificial intelligence (AI) systems have no real understanding of what they are really doing, writes Dr. Anurag...

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The Storm In A Teacup

Dr. Sandeep Goyal puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' ca...

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Bond, Bollywood Bonds

Film historian Dhruv Somani, in the wake of the passing away of Sean Connery, chronicles the desi Bonds that were.

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What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Robots At Your Service: Tomorrow Is Here

The technological innovations in these fields seem to be well timed – just the right thing, at the right time, futuristic and safe - to u...

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The truth about Lies

One of the most defining images of our times is that of Prime Minister Narendra Modiji inaugurating the Atal Tunnel, writes Vinta Nanda...

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Second Innings: MS Dhoni

It was an unforgettable sunset at 19:29 hours on Independence Day, writes Sandeep Goyal, Read More