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A Paradigm Shift Is Coming In The Way TV Content Is Consumed In India: Chris Houghton

Swedish technology major Ericsson has stepped up its focus on the television and media verticals in India, with two tie-ups, one with direct-to-home operator Tata Sky and t...

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Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

MILESTONES, MAHA EPISODES AND TWISTS

Code Red?s 100 episode milestone is worth taking note of. Pitched against the 10 pm to 11 pm saas-bahu sagas, the channel stuck its ground and kept it going. While any othe...

Courtroom Drama Double Bill

Weekend nights couch potatoes have a choice of crime thrillers and courtroom dramas. Savdhaan India on Life Ok and Crime Patrol on Sony are dramatized real life police case...

THANK GOD, FOR FRESH CONTENT

Sony Entertainment Television has given viewers a show which could challenge and alter viewing habits away from the standard family melodramas. Its newest show -- Dil Ki Ba...

REPORTERS: WHERE’S THE STORY?

I don?t feel at home with Reporters. The look is too glossy, too unreal. The channel head sports a muffler. The editor Kabir is usually in a jacket (wonder why the tie is m...

WHEN MOVIES CAME HOME

It was in April 1995, that Indian television viewers experienced the thrill of their first 24 hour Hindi movie channel ? Zee Cinema. The channel indulged the viewers, who t...

Hollywood

Katie Couric Replaces Brian Williams As Host Of Charity Gala

Tapped to host the annual gala of the Robin Hood Foundation, a leading poverty-fighting charity in New York, is Katie Couric, a new member of the board that also includes H...