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Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

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Denial: In the Industry of Entertainment

Actor and Executive Committee (EC) member of CINTAA Ayub Khan highlights a challenge confronting the Hindi television industry...

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How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

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In spoiler fight, Hollywood has its free-speech moment

Steven Zietchik reports in the Washington Post that, it began with a few sentences from Quentin Tarantino.

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Supermarkets ‘confuse’ consumers on healthy food choices

BBC Radio 5 Live Investigates has discovered that food products high in salt and saturated fats are being marketed as healthy by leading superm...

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Slow and Sustainable Fashion

Clothes shopping used to be an occasional event. It happened just a couple of times in a year. But few years ago, clothes became cheaper, trend...

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Citizens can help reduce India’s Carbon Footprint

According to a report produced to the United Nations Framework Convention on Climate Change (UNFCCC), it is told that India has managed to redu...

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Point of View: From Streets to Table

Nothing reflects a culture as its cuisine. Here’s a perspective on India’s food culture....

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The Risk of Financial Catastrophe due to Expensive Surgeries

For many medical conditions, surgery is the best – or in many cases – the only option available to ...

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UN helps in shaping a Sustainable Future for the Fashion Industry

The 2.5 trillion USD fashion industry plays a major role in the global economy by supporting hundreds of millio...

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