Ad makers take ban on fairness ads in their creative stride

Last week, the Ministry of Information and Broadcasting (MIB) ordered broadcasters not to air advertisements that violated the Advertising Standards Council of India’...

How measuring relevant KPI consistently is possible

Multiple data, evolving complexities, will force marketing community to start setting relevant KPIs and building a practice to measure them. From a world of brand track to ...

Hindi media should do away with preconceptions and stubbornness : Mrinal Pande

Mrinal Pande, veteran journalist, author and TV personality was honoured with Lifetime Achievement Award at Red Ink Awards 2014. In her acceptance speech, Pande said that i...

Legal fraternity stresses on increasing green cover

The entire legal fraternity of Thane district had gathered at the Thane District and Sessions Court to promote green cover and combat global warming on the occasion of Worl...

Government To Look At Law For Preventing Attacks On Press

Prakash Javadekar has been making a lot of appearances since he took over as the new Information and Broadcasting Minister. For a man who is aiming to be a media-friendly r...

Neighbors': How Women Raised the Box-Office Roof for Loud, Lewd Comedy Smash

Universal made it a date movie, drew more women than men, scored a $51 million opening and may have launched a sequel Loud and lewd, the raucous comedy “Neighbors&rdq...

Atul Agnihotri: While others only talk about charity, Salman Khan actually does it!

In an exclusive chat with Bollywood Life the O Teri producer spoke about his brother-in-law Salman Khan and the generosity of the hunk’s starry spirit there’s s...

Official Premiere launch of National Anthem featuring Women from the film and television world by WIFT India

Official Premiere launch of National Anthem featuring Women from the film and television world by

 WIFT ...