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Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Save Crawford Market

Khalid Mohamed pleads for the restoration of the past glory of the centuries-old market, a part of which was gutted in a fire ...

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Don’t cry for Sushant!

Vinta Nanda discusses why in the creative universe, we should feel sorry for ourselves and not for those who have left us...

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Copy-right-Copy-wrong

Veena Bakshi reveals the flawed system by which our Indian entertainment universe operates; where copyrights holders may as we...

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Solace: In the time of the Coronavirus

Abhinav Krishan, a New Delhi corporate executive, writes on why he fled to the hills close to Dehradun, to commune with nature...

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Minority Report

Khalid Mohamed writes on the ceaseless ghettoization of Muslim characters in B-town’s mainstream movies, and now web ser...

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Master Class with Shunali Khullar Shroff

Wattpad, the global multi-platform entertainment company for original stories, and Shunali Khullar Shroff are teaming up to host a Master ...

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COVID-19: What it means to Business - Part 3

In continuation of a three part series on COVID Survival Guide for businesses, especially small businesses/startups by Alok Jagdhari Read More

How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

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COVID-19: What it means to Business - Part 2

In continuation of a three part series on COVID Survival Guide for businesses, especially small businesses/ startups by Alok Jagdhari <...

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