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Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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Kings deserve to make the playoff

Dr Sandeep Goyal writes: KKR lost to CSK last Thursday night. So at the end of 49 matches, at the time of writing this piece, ...

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Muslim, Christian & Hindu: Kiran Manral

Some time ago in pre-COVID times, I was in a room full of friends and when I sit back to recall, what comes to mind is that which perfectly def...

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What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

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Good cricket but the joie de vivre is missing

Yuzvendra Chahal’s fiancee Dhanashree Verma cheering at RCB games has been amongst the most uplifting moments of the Dubai IPL, writes Read More

Poet with a social commitment: Sahir Ludhianvi

Terribly disturbed by his dear and younger friend Mohammad Rafi's demise on July 31, 1980, Sahir also followed suit after a few months, writes ...

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Amol Palekar - In a flashback that is very present!

I am often visited by Amol Palekar flashbacks, writes Aparajita Krishna

As time passes by...

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Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

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Bhanu Athaiya: Best of the Best

Film historian, Dhruv Somani, picks his 10 favourites from the vast collection  created by the late doyenne of film costu...

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