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BARC India To Launch Rural Data From Week 41

BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decid...

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BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

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Zee Melt 2015: Measurement Challenges And Techniques

In the session organised by BARC India, speakers from Médiamétrie, Mark Data, Nielsen Asia Pacific and William McKenna & Associates, discussed and debated...

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