The Standoff: Pataal Lok and Contagion

Vinta Nanda writes about how we process these times when the movies are advancing our future.

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The End of a New Beginning

Sandeep Goyal says that the one thing he has never understood about TikTok is – why does...

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

Designed by Desitiny: Pierre Cardin

Humra Quraishi says Pierre Cardin is perhaps the oldest surviving fashion designer, himself designed by destiny - he turns 98 ...

Minus ‘Fair’ will Fair & Lovely lose its raison d'être?

Carol Goyal explores if a change in brand name results in the death of a brand

HUL’s announcement th...

Echoes of 'Black Lives Matter' in India

The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors a...

Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

Save Crawford Market

Khalid Mohamed pleads for the restoration of the past glory of the centuries-old market, a part of which was gutted in a fire ...

Nepotism: Advertising Industry better or Bollywood?

Sandeep Goyal gives you a view to the nepotism, which mocks at as much talent in the Adve...