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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Health

Vaccine Development: The Multiplier Benefits Of Blockchain

Despite the numerous advantages to using blockchain for the various stages of vaccine development and deployment enunciated above, a number of ...

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Sustainable Development

Robots At Your Service: Tomorrow Is Here

The technological innovations in these fields seem to be well timed – just the right thing, at the right time, futuristic and safe - to u...

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TV

Run, trailer, run

Khalid Mohamed checks out the Laxmmi Bomb trailer, the by-now iconic series Jamtara and the aptly-titled Poison 2

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Powerful People

Amol Palekar - In a flashback that is very present!

I am often visited by Amol Palekar flashbacks, writes Aparajita Krishna

As time passes by...

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Kaleidoscope

Ten Years with Guru Dutt

Ten Years with Guru Dutt, Abrar Alvi’s Journey is the behind-the-scenes story of Guru Dutt Films, written by Sathya Saran Read More

Business and Politics

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

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Thought Factory

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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Trending

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Thought Factory

To be Amitabh Bachchan

On the event of the superstar’s 78th birthday, here’s a photo-essay by the top-of-the line photographer Subi Samuel Read More