Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

CNN-IBN Appoints Anuradha Mathu Agrawal As National Revenue Head

New Delhi, 11 May, 2015:CNN-IBN, India’s most awarded English news channel, has announced the appointment of AnuradhaMathu Agrawal as National Revenu...

Box Office bleeding: The Empty Screens Syndrome

The ticket window for Bollywood films has been seeing a continual slump for the last three years. It’s basically because of lack of good content, originality, scripts...

Peter Gabriel Speaks Up For Mental Health Campaign

Peter Gabriel has joined The Times’ Time To Mind mental health campaign in the UK by speaking about his own battles with depression. “One in four of us will suf...

India In No Rush To Deliver UN Climate Pledge, Says Minister

Delhi is ?not in the habit? of taking pressure warns Prakash Javadekar, but says country will play its part in Paris India will not be rushed into delivering its contributi...

POLITICS AND COMPLEXITY OF CULTURES IN INDIAN MEDIA

Writing entertaining content is no longer about an indulgence; nor about the purging of an overwhelmed soul.

Neither is it about following directives of marketing a...

Here's why we need more Twinkle Khannas in Hindi film industry

While there seem to be no end to the AIB roast controversy, one must thank God for some sane voices emerging from within the industry. One of them happens to be an interior...

OF MISOGYNY, MENTAL HEALTH, STORYTELLING AND ALL INDIA BAKHCHOD!

Imperfection is beauty, madness is genius - and it's better to be absolutely ridiculous than absolutely boring. ~ Marilyn Monroe

It has now been a long time that I ...

Femme Fatale: Bollywood women with a difference

Bollywood has experienced presence of women from different strata of society, contributing their generic and niche, as per the times and relevance. The leading ladies have ...