What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Vaccine Development: The Multiplier Benefits Of Blockchain

Despite the numerous advantages to using blockchain for the various stages of vaccine development and deployment enunciated above, a number of ...

Horror Unmasked

Film historian, Dhruv Somani, recounts the believe-it-or-not real-life story of Ajay Agarwal, who became the face of Bollywood...

Robots At Your Service: Tomorrow Is Here

The technological innovations in these fields seem to be well timed – just the right thing, at the right time, futuristic and safe - to u...

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

Meet the Raging Bull

Khalid Mohamed reviews Scam 1992: The Harshad Mehta Story, Ginny Weds Sunny and High – the latest fare on streaming plat...

SMM AUSAJA: Keeper Of Our Cine-Heritage & Memorabilia

SMM AUSAJA, our man in the frame, deserves not just this mere article, but perhaps books on him writes Aparajita Krishna.

Close Encounters with Rekha

On her 66th birthday, Khalid Mohamed writes on the eternal mystique of Rekha.

It’s ...